Today we will talk about the history of digital marketing and its quality. Digital marketing sounds like something technical and Sci-Fi. By the way, this digital marketing is a technical thing. In today’s time, If any technology is being used most of the time, then it is digital marketing. Let’s start with the definition of digital marketing. First of all, know which is the marketing that has been given the digital name. What was there in earlier times, companies used to hire salesmen to increase the sales of their products. They used to work with those salesmen, you take the sample of our product in the market and show it to the people and tell them.
They were not allowed to work only by showing and telling, they had to persuade people to buy by impressing them. This means that they first had to wander in the market with the product. The shopkeeper had to impress about his product by impressing him and then take orders from him in how much quantity he wanted 2 units, 3 units or in bulk. This means that a lot of hard work had to be done to make the sale. This was earlier marketing, which we can call offline marketing, which is done very little at the time of now. Now let’s talk about marketing which is called digital. By the way, we had talked about the types of camera lenses in our previous post.
What is Digital Marketing?
Yes, I know you would think that while describing the definition of digital marketing, I started telling offline marketing. But let me tell you, I told you offline marketing first so that you understand online marketing better. Now you will say brother, tell the definition of Digital not online marketing. So let me tell you, online marketing itself later came to be known as digital marketing, yes. Hopefully, you must now understand why I told you first about offline marketing. Let us now know the exact definition of digital marketing.
The marketing that is done on the online digital platform is called digital marketing. Now you can say this to others in many other ways. For example, the marketing done online with the help of the internet is called digital marketing. Accordingly, the definition of this marketing can be told in many ways. Now, let’s talk about how the change from offline to online. What would have been the reason that companies and small businessmen have moved their product promotion from offline to online promotion?
Era of Change from offline to online/History of Digital Marketing
Look, if you talk a few years ago, the internet was still there. But at that time, not many people used to use the internet. This is because people did not have the devices to use the Internet from which we use the Internet today. Such as mobiles, tablets, computers, laptops and etc. This was the reason why the companies of that time took the help of offline marketing to tell the people about their product and to increase the sale of their product. But slowly as time passed, devices came to the people. Now a time has come that people now do fewer things offline, mostly they do it online, whether it is shopping or entertainment.
But it is not like that the digital/online marketing phase has started as soon as the Device comes in hand, it is not like that at all. The era of digital marketing started when the era of social media came. Such as Facebook, Instagram, Twitter, Pinterest and etc. When these social media platforms started creating a buzz in the market, then digital marketing was also starting with them. This was so why people who used to go to the theater to watch movies, now started watching movies online. People who used to go shopping in the market now started shopping online.
When companies saws that people are now viewing and buying things online more than offline, they also started telling their products online. They started advertising on platforms like Facebook. This also saved a lot of money for companies. Now they do not have to hire employees for marketing, nor do they need to work hard to promote their product. Not only this, he had to wait for the response of offline marketing. But now they do online advertising, they also get the reviews of the user regarding their product. Companies easily know what users think about their product or whether their product will be able to run successfully in the market or not.
Grow Your Business with Help of Digital Marketing
See above, I told you the history of digital marketing, how it started, how it came, and more. Now let me tell you some tips with the help of which you can grow your business online faster than offline. Just you have to invest a little money, but do not worry, you will have to spend less money on the online promotion than the money you invest in the Offline promotion. Let’s know what you have to do? First of all, you should create a website. You have to give complete information about your company on your website. List all the products in category-wise on the website that you deal with in the company or in your business.
Please give complete brief information about the product so that the user can know what your product is related to, what its uses. Now after doing all these things, you have to start the promotion of your website. You can generate lifetime sales by spending money on website promotion at once. For that, you will have to take the help of (SEO) search engine optimization. You should do the Organic SEO of your website through which you will keep getting sales for a lifetime. You can learn SEO easily with the help of the internet. you will not have to pay even a single penny for this. Your website will be promoted for absolutely free.
By doing this, your website products will appear on the Google search engine results page, which is guaranteed to increase your sales. But it is a time-consuming process, it may take too much time. But if you want instant sales, you can do paid advertising through Google Ads and through other advertising tools. By running ads on social media and search engines, you can promote your product immediately and generate sales. By the way, if you want me to tell you about it in the brief, then you can tell us in the comment. If we thought that most of you would like more information, we would discuss them briefly with you.