The mobile app development process necessitates two critical factors: strategy and development phase planning. Another important factor to consider is mobile analytics. So, first and foremost, we will attempt to comprehend what mobile analytics is. Before beginning any business venture, we must usually consider the pros and cons of starting the business in the first place. In the case of mobile analytics, data on user behavior must be collected, followed by a thorough analysis to determine what factors contribute to customer retention, user engagement, and conversion.
The primary reasons for using mobile analytics are to convert ad budgets into installs, encourage repeat app usage, and track in-app purchases. There are advanced mobile analytics tools that can be used by mobile app development companies, regardless of whether the platform of development is Android or iOS.
Importance of Mobile Analytics
By 2020, it is expected that there will be about 6 billion smartphone users around the world. This is because more and more people are using smartphones instead of desktop computers to access the internet. App developers can use mobile app analytics to measure the success of their mobile apps. One of the most important metrics is one that measures user engagement.
Users will install and use your apps; the frequency with which they will interact with the apps; and the likelihood of app abandonment. Other useful metrics for your apps include app downloads, active app users, app retention, app churn, and many more. With the help of mobile marketing strategies in place, it will be possible to increase the ROI by keeping track of these mobile analytics or metrics.
The mobile app analytics will be used by the business owners to gain a thorough understanding of the targeted audience of the app developers. It goes without saying that mobile apps will be able to provide the following benefits:
- Understanding the target audience can help you save time and money.
- User experience analysis for better comprehension
- Creating a Marketing Strategy for Branding
Here are some of the mobile analytics that will be useful to app developers:
Many people will use your apps, but different approaches must be taken in order for the app to be appealing to all.
The mobile app analytics will keep track of which users must be retained. There are users who visit your app and return after their first visit. After one month of downloading the app, 42% of users return to it at least once. Only engaging app features will help to retain users.
Ratings and Feedbacks
These ratings and feedback on your app provide you with information on the app’s good and bad points. When users find your app interesting, they will become interested in it.
The in-app referrals are used to spread the word about the app. The apps’ referral codes will be tracked in order to reach a larger audience.
It is essential for app developers to focus not only on the design but also on the app’s performance. The analytics will concentrate on resolving load times, errors, and other issues in order to improve the app’s usability.
This metric measures the percentage of users who simply stop using your apps. In the first month, 58% of users abandoned your app. It is highly dependent on the type of application. If your app’s users are leaving or are about to leave, your app may not be worth anything.
These mobile analytics must be constantly monitored. You must collaborate with the right app developers, who will properly configure everything.
Owebest Technologies is a leading custom mobile app development company that has improved its performance over the last two years. They believe in creating powerful apps by utilizing some of the most recent technological advancements, such as beacons, wearables, and the Internet of Things.