How to Use Competitor Keywords to Improve Your Digital Strategy

Are you sick of just watching your competitors reap all the rewards? Competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves.

A competitor keyword analysis allows you to see what keywords they are ranking for and where they are succeeding in the search results (and where they’re failing). It also gives you an opportunity to learn more about sketching out your long-term goals with organic search.

Whether it’s researching your top competitors or identifying new prospects, Moz Pro has tools that will let you conduct thorough competitor research.

With our Competitor Backlink Checker, you can uncover who is linking to your competitors. You’ll be able to see the total number of backlinks, organic/non-organic links, referring domains, external/internal links, anchor text distribution and more.

With Competitor Keyword Explorer you’ll also be able to find keywords that are driving traffic (and revenue) for your competitors on different search engines like Google and Bing. Competitor Keywords will show you what they’re ranking for, which queries lead to clicks and how their search traffic compares to yours.

You can also track changes in competitor keyword rankings with this tool. If your goal is always tracking how you stack up against the competition for certain terms (and if not, why?), Competitor Keyword Explorer can help you do that.

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Learn more about Competitor Keyword Analysis with Moz Pro Competitor Backlink Checker and Competitor Keyword Explorer. If you’re new to Moz Pro, try a free 30-day trial of our industry leading software today.

List Competitors Here What You Can Find In Competitor Keywords How To Use Competitor Keywords About Competitors/Mentioning Competitors Other Relevant Information About Competitors

What You Can Find In Competitor Keywords Rankings For Competitors External Links To Competitors Internal Links To Competitors Competitor Mentions Social Mentions Of Competitors SERP Results For Competitors. What Is Driving The Competition’s Search Traffic How Their Search Traffic Compares To Yours. How Often They Are Ranking In Different Queries Which Locations/Languages.

They Are Targeting Which Devices They Are Using Where Their Highest Ranking Pages Are On A SERP Established Trends In Your Industry About Competitions/Mentioning Competitions Other Relevant Information About Competitions.

Rankings For Competitors You’ll be able to find out which terms your competition is ranking for (and where) on the Web and in Google. Use this information to see where you’re losing ground, so you can begin planning how to get back up there.

You’ll also discover what queries are driving traffic for your competitors (as well as your website). That way, you can create content that address those queries or consider promoting different pages than your competition. Competitor Keywords will show you how many times they rank for any given term, along with other related terms that fall into their broader topic buckets.

External Links To Competitors Your competitor analysis should include links pointing to competing sites because they can serve as additional sources of traffic. Competitor Keywords will show you how many backlinks your competitors’ pages have—and where they are coming from.

This gives you an idea of what content attracts the most attention and who is sending that traffic to your competition. For more details on where these links are coming from, use Open Site Explorer or Ahrefs to get even deeper info about which websites are linking to your targets. Competitors may be part of link networks or getting paid for site placement (or any number of tactics), so it’s important to understand their backlink profiles when doing competitor analysis.

Internal Links To Competitors Competitor Keywords also provide a list of internal links pointing to competing pages. These show you what your competition is doing to attract and engage users on their site: maybe they’re offering a free trial, or running a membership program. Whatever it is, Competitor Keywords makes it easy to uncover how they’re getting people on board with their products and services, so you can figure out better ways to compete against them.

Competitor Mentions Competitors may be talking about you—or even linking to your pages—without you knowing about it. Competitor Keywords will show you mentions of competitors by name (and URL), along with the social media channels where you find those mentions (and related keywords). Competitor Keywords will also cover any mentions of your brand online, which you can then use to build your own presence and grow your company’s following.

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Social Mentions Of Competitors Competitor Keywords will give you a list of social media channels where you discover mentions of your competition (including related keywords). You can also see how many mentions each competitor has, along with the number of followers they command on these channels.

Competitor Keywords will show you what kinds of content people are talking about in relation to your competitors—and if their messages resonate with their audiences. This is invaluable information that helps you understand your customers and find opportunities for engaging them online in different ways: through links, social media platforms, or other types of engagement.

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