Let’s face this fact, life without creativity is just bland. While technicalities are important for tons of things, there is a lot that cannot be done without having a creative mind logo painting. Perhaps that’s why every corporate office or business enterprise has a creative team to balance out an apathetic, and boring work environment.
For a logo designer, creativity is one of the most important things. A designer is an artist who instead of using a real paintbrush for logo painting, uses a cursor and software to digitally paint the logos on a blank canvas. For a logo designer, it is extremely important to have an eye for creativity, vivid and colourful imagination and the ability to generate creative ideas promptly.
Tips to help you design a logo like a Pro Artist
Understand the need for a logo painting
unless you don’t know why your client is looking for a ‘specified’ logo design, you’ll have a hard time delivering a result that will satisfy your customer needs. In order to completely understand your customer’s demand and read his/her mind, you need to ask questions and a lot of them.
Have a detailed conversation with your client about the following:
- What is the business about?
- What is their USP?
- Who is their targeted audience?
- Where is the business based?
- What type of logo is your client looking for?
- What is their mission, vision or motto?
Once you get a clearer picture of the above-mentioned questions, you can start by brainstorming the ideas and specific elements that you can pick from each of the above-mentioned questions. We will help you here with an example.
For instance, take the example of Toblerone chocolate. It is a globally famous chocolate brand, with a logo that has an image of Mount Matterhorn, the mountain of the Swiss Alps. Now focus on this part, the logo designer has creatively managed to incorporate the country’s most significant mountain peak, which instantly makes you think of Switzerland, and Switzerland is already well-known worldwide for its delicious chocolates.
As you can now see, the designer has put the logo in the most creative way, highlighting the important aspects. When you understand your assignment properly, you can also deliver accurate and attractive logos.
Look for inspiration
As a designer, it is quite normal to have a lot on your plate at times, which can cause you to lose sight of your creativity. Creative block is a real thing and it is your body’s way to tell you to slow things down. More often out of desperation, we start to look through other people’s work to find inspiration, which can only trigger our anxiety and fear to the next level.
If you ever feel a lack of inspiration or your mind not giving you anything, it is better to take nature’s help. Go for a walk and you can see tons of inspiring ideas and leads to start your work with. Think of different ideas and start with more than one mockup. Sketch your best ideas and then decide which one goes the best with the tone of your client’s business demands and requirements. You can also get other people involved in the deciding phase of your mockup. A pair of fresh eyes can see the flaws in the design better than someone who’s been working on it for hours.
Use the colors in your benefit
The colours you use in your work has one of the most important effects on how the audience is going to perceive your brand. Keeping the colour psychology part, you can get an easy way of picking which colours to work with and which colours to avoid.
Let us give you a brief example and explanation on which colour represent and evoke which emotion the best.
Red – Urgency, excitement, Boldness, passion
Orange – Friendly, energetic, warmth, confident, desire, cheerful
Yellow – Optimistic, hope, clarity, happiness
Green – Peaceful, natural, calming, healthy, money, reassurance
Blue – Dependable, reliable, strength, trust, creation, cool
Purple – Luxury, perfection, royalty, imagination, dignity, thoughtfulness
Grey – Security, authority, character, maturity, balance
Black – Sophistication, power, superiority, mystery, formality, depth
White – purity, cleanliness, simplicity, goodness, freshness
Brown – Rugged, tough, support
These are the most common colours used in logo designing that we see, and all these colours help the audience to create a perception about the brand in the first look. A creative designer can thoughtfully put these correct colour palettes according to the client’s business.
Know More – How to Take Better Photos With a Mobile Phone?
Endnote The above-mentioned tips are for aspiring young logo designers who are new in the field and still working their way up to excellence. Use these mindful tips for the betterment of your work and you can see the difference in your results for yourself.