Running a social media campaign is not without its risks. If done poorly, your campaign could crush your business before it even takes off, taking months to recover. You need to plan and understand the possible repercussions of each action you plan on taking before letting your campaign go live.
Here are seven things marketers should consider when running their next digital campaign:
1. What’s Your Message?
Before you can engage with audiences on social media, you need to know what it is you’re trying to say and why anyone should care. This may seem obvious, but many digital marketers make the mistake of focusing too much on “what” they are saying instead of understanding who they are talking to and why the message matters to them.
2. What Networks Will You Use?
Analyzing social media marketing campaign results is a great way to help understand the ROI of each platform. Your digital agency will also be able to advise you on which networks will work best for your audience. You mustn’t get stuck in a social media silo when you should be expanding your reach across digital channels.
3. What’s Your Objective?
What is it that you hope to achieve by using social media channels? It’s important to be specific. For example, are you seeking direct conversions or just trying to raise brand awareness? Also, consider if your objective is realistic given your resources. Do you have the staff and technology in place to support digital marketing initiatives?
3. How Will You Measure Success?
Measuring social media marketing campaign success can be done through a variety of means, ranging from simple digital analytics reporting solutions to more involved tracking tools like conversion funnels (and everything in between). Knowing what data points are most crucial for tracking will help you gauge how well your digital strategy is working overtime. Additionally, understanding these metrics will help clarify which digital tactics should be prioritized and which digital tactics may be falling short.
5. What’s Your Budget?
Getting started with digital marketing does require an investment. But the good news is that digital gives you plenty of room to scale your dollars as needed. Whether you’re looking for a digital marketing company in Bhopal or in-house digital staff, there are many options available when it comes to social media campaign management and execution.
Having a budget will help guide your decision-making process and give you more clarity around pricing when working with digital agencies/staffers. And don’t forget about ROI — if digital doesn’t work within your budget, then it won’t move the needle for you in terms of business impact.
6. How Will You Measure Success?
What metrics are you going to focus on? As digital marketers, we collect a ton of digital data. It’s up to us to determine what digital metrics matter most when evaluating social media marketing campaign success. Do you want direct conversions from social media traffic or do you just need more people to visit your site in general? Answer these questions before diving into digital analytics reporting and it’ll make involving digital agency partners easier.
7. Will You Work With A Digital Agency?
If you’re looking for help with social media campaigns, then consider using the services of an experienced digital marketing agency in Bhopal (and don’t forget that there are many digital freelancers available on sites like Upwork). But whatever route you take, make sure your chosen partner is well versed in digital marketing best practices, has the right digital tools and technology to support your efforts, and understands how social media channels work before jumping into action.
If you prepare for these seven things beforehand of your social media marketing campaign, there is no chance that it will crash your business.