In this modern era, having a website is one of the crucial aspects of a business. It not only helps you to sell your product both locally and internationally. But it also enables your online visibility throughout the world. However, just having a website is not enough at all. You have to make sure that people spend more time on it.
You can ensure it by making your website user-friendly. If your website will have a satisfactory web design. Then people will stay on it. You can get the services of web design Australia to assist you with this task.
11 Ways to Make Your Website Business Friendly
It is essential to keep your users in mind while designing a website. There are many ways by which you can make your website interactive as well as friendly.
Make Your Site Responsive
With mobile devices accounting for more than half of all internet searches, a site must be mobile-friendly in order to be user-friendly. A responsive website provides a faultless online experience for all users. Whether they are visiting your site on a desktop, tablet, or mobile device.
Speed Up Your Website
Web users expect your site to load quickly, even on mobile devices. About half of them say they expect a website to load in two seconds or less and will quit it if it doesn’t within three seconds. When it comes to keeping people on your site so they can decide if they want to do business with you, speed does matter.
There are some tools available to check your site speed, such as Pingdom and Google’s Page Speed Insights. These sites will also provide you with advice on how to speed up your website. Checking your server’s speed and optimising any graphics are two basic things you can do to get started.
Visually Appealing Designs
Choose a website layout that will look familiar to your target users in order to have an appealing layout. A two or three-column layout, for example, is extremely prevalent. Having a column on one side of each page, either the left or right, makes the overall presentation look consistent and professional. A good user interface is also essential for creating a user-friendly website. Furthermore, make sure that your business identity is reflected in your colour scheme, and that the backdrop colour you chose is in harmony with your font type.
Make Navigation Intuitive
When a visitor arrives at a website, they frequently go to the navigation bar to familiarise themselves with the page. The navigation bar is necessary since it accompanies the site visitor throughout their trip to your site and acts as a tool for returning to the landing page.
Simultaneously, you should restrict the number of categories in your navigation bar so that it doesn’t become unduly bulky. It should also be in the same spot on every page.
Provide In-Depth information
When site visitor arrives at your page, they expect to get the information they need to make an informed decision about your product or service. If the visitor needs to search for this information, they may conclude that you are hiding something or become frustrated and depart for a competitor’s website. The more detailed and easily available information you can provide on what you have to offer, the better.
All the good companies out there satisfy their users by using this strategy. They commit themselves to understanding the concerns of their users. And provide as much detail as the user wants. This thing helps increase your credibility as well as brand identity.
Make Your Contact Information Prominent
Contact information gives users trust and peace of mind because they know there is a real company behind a business website. This may have an effect on your goal conversion, especially if you sell things and/or services directly through your website. As a result, include simple communication mechanisms such as contact forms and a customer care phone number in an easily accessible place on your website. Please keep in mind that certain consumers will still prefer traditional, offline contact techniques when designing these contact mechanisms. As a result, if possible, offer a physical address and phone number. Then, potential customers can call or click to learn more about your products or services.
Place Your Logo Properly
Your logo must be present on your website. According to research, the upper left is the optimal spot for your logo because here is where people’s eyes are drawn initially. If your logo is not prominently displayed on your website, you are not only passing on a great branding opportunity, but you may also be confusing visitors who believe they have landed on the wrong company’s page.
Add Your Products
Assume you require branded red and white raglan tees for a workplace softball game. You’re searching online at a few local businesses that sell branded tees. Several of the company’s websites indicate that they sell the tee you’re looking for. Are you going to contact the other companies to see whether they sell the tee as well? No! You’ll spare yourself the hassle and go with one of the businesses you already know has it?
Make Good Use of White Space
Distribute various elements such as text and images judiciously to ensure a more user-friendly website. Consider white space as an effective way to ensure this. The empty space between the two components is referred to as white space.
The reader’s eye is relieved by a carefully left white space between two elements. This helps to keep a visitor on your website for a longer period of time. Due to a lack of space, the site page will appear crowded and congested, making the page less legible. However, because there is enough space, readers can concentrate on the surrounding titles and text.
According to studies, having a lot of white space around titles and texts increases user attention by 20%. It makes your content look open and fresh.
Call-To-Actions Should be Enticing
To make your site more user-friendly, include a clear call-to-action. While it appears obvious that your visitors will find the CTC buttons, it is best to make them enticing so that they will click. You should never leave your visitors unsure of what action to take on a specific page.
Ensure that your website designer makes the call-to-action button clickable on every page so that visitors can be directed there. Download Now, Click Here to Order, Learn More, Get x product free, and Contact Us are some of the appealing text-based call-to-action buttons.
Chat Functionality
Your prospective customers would like to speak with your company’s office in real-time to learn more about your products or services. There is no substitute for a one-on-one conversation that provides visitors with information about what you have to offer.
They may have a number of questions about your services or products. Many of them are reluctant to call. However, you can engage and encourage them to communicate with you via your website’s chat functionality.
Conclusion
So, these are the main factors to consider when designing a user-friendly website. Although there are many more factors to consider, these are the fundamentals to begin with. There may be roadblocks in the way of your site’s growth. You will gradually remove them one by one in order to keep the site up to date and provide a better user experience.
To make your website more user-friendly, make sure the navigation is simple and the information is legible. The website must be mobile-friendly. It should load quickly and have an appealing colour scheme and call-to-action. Create social icons to facilitate content sharing. Allow users to chat with your company directly from your website.